Targeted Marketing Deck: Encouraging aging homeowners in Wellington on the Lake to sell their bungalows, unlock $400k–$750k in tax-free home equity, and transition seamlessly into Taylor Residences at The Claramount Club in Picton.
Analysis of recent sales, property types, and carrying costs across the two distinct sectors of Wellington on the Lake (Prince Edward Drive East vs. West).
| Ownership Type | Location / Key Streets | Recent Sale Price Range | Monthly Fees / Taxes | Homeowner Profile & Core Pain Points |
|---|---|---|---|---|
| Land-Lease Bungalows | West of Prince Edward Dr (Dorchester, Cretney, Conger) | $385,000 – $495,000 | $800 – $950 / mo (Land lease + Common) |
Frustrated by escalating land-lease fees: Paying $800+/mo for land they don't own, plus roof/HVAC upkeep, snow shoveling, and utility bills. |
| Freehold Detached Homes | East of Prince Edward Dr (Elmdale, Prince Edward Dr East) | $600,000 – $800,000+ | $220 – $250 / mo fee + $350/mo Prop Tax |
Sitting on massive tax-free equity ($600k–$800k): Tired of lawn care, driveway snow, exterior upkeep, and aging in place in 1,400–1,800 SF houses. |
| COMMUNITY TOTALS | ~500+ Adult-Lifestyle Households | Avg: $585,000 | $650 – $1,250 / mo | Prime 65–85 age demographic; eager to stay in PEC but eliminate home maintenance. |
Comparing the real cost of keeping an aging home in Wellington on the Lake vs. selling, investing the proceeds, and renting an all-inclusive luxury suite at Taylor Residences.
Typical Freehold Bungalow ($675,000 Equity Trapped)
Sell Home for $675k Net → Invest @ 4.75% Fixed Income / GIC
| Financial Comparison Parameter | Stay in Wellington on the Lake | Move to Taylor Residences | Net Financial Advantage |
|---|---|---|---|
| Liquid Cash / Estate Reserve | $0 (Trapped in House) | $675,000 Cash | Full liquidity for healthcare, family gifts, or travel |
| Monthly Housing Out-of-Pocket Cost | -$1,290 / month | $0 / month (Paid by GIC) | Saves $15,480 / year in out-of-pocket carrying costs |
| Home Maintenance & Physical Labor | Homeowner Responsibility | 100% Handled by PPH | No lawn mowing, no snow shovelling, no roof repairs |
| Lifestyle & Resort Dining | Standard Suburb / Drive to Eat | Delphine & Foundry on Site | Waterfront pool, fitness centre, chef dining downstairs |
Oversized 6" x 9" full-colour postcard mailed directly to the ~500 residential addresses in Wellington on the Lake (Postal Code: K0K 3L0).
Trade Your Wellington House for Luxury Club Living in Picton — Suites from $2,600/mo All-Inclusive.
Did you know your home equity in Wellington on the Lake could pay 100% of your rent at The Claramount Club?
Step 1: Sell your Wellington on the Lake home for top dollar with County specialist Elyse Cleave (ReMax Quinte).
Step 2: Lock your $500k–$750k proceeds into safe fixed income to generate $2,400–$2,800/mo in passive income.
Step 3: Move into a brand-new Taylor Residences suite (~600 SF from $2,600/mo) with zero moving friction.
Targeting: 55+ age demographic, pinned specifically to Wellington / K0K 3L0 (3km radius of Wellington on the Lake).
| Execution Channel | Target Quantity / Audience | Estimated Cost | Expected Outcome |
|---|---|---|---|
| Direct Mail Postcard Drop (Canada Post) | ~520 Homes in Wellington on the Lake (K0K 3L0) | $450 (Print & Unaddressed Admail) | Direct physical penetration into 100% of target households. |
| Meta Geo-Fenced Ads (FB & IG) | Wellington Pin-Drop (3km radius, 55+ age filter) | $350 / month | Continuous digital top-of-mind awareness and click-throughs. |
| Local Wellington Times Print & Digital Ad | Wellington community readership | $280 / month | High local credibility and trusted community engagement. |
| TOTAL WOTL TARGETED SPRINT | 520 Direct Homes + Digital Coverage | $1,080 Total | Projected 8–12 high-intent downsize inquiries & 1–2 leased suites |