PORT PICTON HOMES · EXECUTIVE BRIEF
Taylor Residences Lease-Up Economics
Digital Ad Campaign Budget & Pro-Forma Revenue Yield Analysis
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August 2026
Confidential
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Below is the pro-forma economic model for launching the digital performance ad campaign for Taylor Residences at The Claramount Club. The plan leads with the ~600 SF 1-Bedroom suites at $2,600/month All-Inclusive to maximize inbound qualified inquiries for Elyse Cleave (ReMax) to tour and lease.
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$2,200
30-Day Budget
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76
Est. Leads
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$28.95
Cost / Lead
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62.2x
ROMAS (Yr 1)
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1. 30-Day Channel Budget & Lead Generation
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| Channel / Strategy |
Budget |
Leads |
Unit CPL |
Meta Ads (FB / IG)
Carousel + 3D Dollhouses (55+ Downsizers)
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$850 |
28 |
$30.35 |
Google Search PPC
High-Intent: "Picton luxury rentals"
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$650 |
18 |
$36.11 |
Syndicated Rental Portals
Rentals.ca Featured, Realtor.ca, Zumper
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$450 |
22 |
$20.45 |
Retargeting & Local Boosts
Site Visitor Retargeting + PEC Boosts
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$250 |
8 |
$31.25 |
| TOTAL 30-DAY BLENDED CAMPAIGN |
$2,200 |
76 Leads |
$28.95 |
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2. Leasing Conversion Funnel & Acquisition Cost (CAC)
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| Funnel Stage |
Volume |
Conv. % |
Unit Metric Cost |
| 1. Inbound Inquiries (Leads) |
76 |
100% |
$28.95 / lead |
| 2. Pre-Screened Prospects |
45 |
59.2% |
$48.88 / qual |
| 3. Booked Showings with Elyse |
18 |
23.7% |
$122.22 / show |
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★ 4. Signed 12–36 Mo Leases
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3 to 4 Suites |
19.4% |
$550 – $733 CAC |
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3. Financial Yield & Return On Marketing Spend
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| Financial Metric |
3 Suites Leased |
4 Suites Leased (Target) |
| Gross Monthly Rental Cashflow |
$7,800 / mo |
$10,400 – $11,400 / mo |
| Gross Year 1 Revenue |
$93,600 / yr |
$124,800 – $136,800 / yr |
| Total 3-Year Contract Value (3% Esc.) |
$289,300 |
$385,800 – $422,800 |
| Total Marketing Paid Media Spend |
$2,200 |
$2,200 |
| Marketing Cost % of Year 1 Rent |
2.35% |
1.61% (vs 8.33% standard) |
| RETURN ON MARKETING AD SPEND (ROMAS) |
42.5x Year 1 |
62.2x Year 1 Revenue |
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Key Strategic Takeaways:
• Cost Advantage vs. Broker Commissions: Standard 1-month rental finder fees cost 8.33% ($2,600+ per unit). Direct performance digital advertising leases each suite for ~$550–$733 (1.61% of Year 1 rent), saving over $7,500 across 4 suites.
• Showing Leverage: Driving 76 leads results in ~18 private showings for Elyse Cleave, creating a pipeline to fill $2,600 entry units while upselling prospects to larger 803 SF ($2,950) or penthouse suites ($3,100–$3,350).
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Port Picton Homes · The Claramount Club Asset Disposition
Prepared for Executive Review & Investor Distribution · August 2026
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